This is actually a box and it is being displayed in an opened position. The cutting you see beside can be folded and form a box whereby the CD-ROM and the 3D Specs is placed in the box.

The name of the product is 3DDS which stand for 3(Three)
Dimensional Stereoscopic Sculptures
and the requirements to view the CD-ROM is written at the back portion of the casing.

The 2 Major Colours:
RED & BLUE is used as the basic colour to the design of the casing.